Privacy Statements vs. Reality: Mind the Gap
Mickey
14 February 2025
Here’s a fun game: compare your privacy statement to what your systems do. Go ahead, I’ll wait. Uncomfortable yet? You probably should be. I spend
Standing at the intersection of email deliverability and privacy, we examine how to navigate technical requirements and legal/regulatory compliance. We explore the evolving landscape of technical standards, legal frameworks, and ethical, consent-based marketing practices.
Here’s a fun game: compare your privacy statement to what your systems do. Go ahead, I’ll wait. Uncomfortable yet? You probably should be. I spend
Every email program starts with a decision. It is not about authentication protocols or sending infrastructure or compliance frameworks. The first and most fundamental decision
To build effective email privacy infrastructure, prioritize consent management and data minimization through tiered architecture, ensuring compliance and secure data handling from the outset.
A question came up today about whether placing unsubscribe links behind a login requirement complies with CAN-SPAM. This fairly common implementation choice deserves scrutiny from
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