Standing at the intersection of email deliverability and privacy, we examine how to navigate technical requirements and legal/regulatory compliance. We explore the evolving landscape of technical standards, legal frameworks, and ethical, consent-based marketing practices.
Salesforce’s email link vulnerability raises compliance issues under CAN-SPAM and CASL, necessitating user action to maintain opt-out functionality.
A New York accounting firm’s $175,000 HIPAA settlement shows how any business handling protected health information becomes subject to healthcare privacy laws. Learn who HIPAA covers, when your business becomes a “business associate,” and OCR’s recommendations for preventing costly violations.
Understanding where transactional email ends and marketing begins can determine whether your messages comply with anti-spam regulations. Here in the U.S., the CAN-SPAM Act uses
A new investigation from the Electronic Frontier Foundation and Privacy Rights Clearinghouse1 caught my attention this week. They found that hundreds of data brokers are
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