Month: October 2008

Bad Advice

20 October 2008 0 comments Article Industry

The hallmark of bad advice is the “there are very clear guideline” statement which appears without an actual reference to the “very clear guideline”. A great example of this is an Email Insider article entitled: “[acp id=”MediaPost-01″ author=”Jamie Schissler” media=”blog” publisher=”MediaPost” url=”http://www.mediapost.com/publications/article/93012/transactional-email.html” year=”2008″ month=”October” day=”20″ title=”Transactional Email”]{title}[/acp].” CAN-SPAM. There are very clear guidelines on how much Read More

Prior Business Relationships are irrelevant

7 October 2008 0 comments Article Law

When people don’t want to get permission to send mail, they usually don’t want to do other things as well.  For instance, they don’t want to offer a way to unsubscribe.  They want to make it easy to start and hard to stop.  Unfortunately, CAN-SPAM decrees it should be easy to stop mail.  And so Read More