Every email program starts with a decision. It is not about authentication protocols or sending infrastructure or compliance frameworks. The first and most fundamental decision
To build effective email privacy infrastructure, prioritize consent management and data minimization through tiered architecture, ensuring compliance and secure data handling from the outset.
A question came up today about whether placing unsubscribe links behind a login requirement complies with CAN-SPAM. This fairly common implementation choice deserves scrutiny from
Remember when I said that if a product is free, you’re probably the actual product?1 The Texas Attorney General just launched a lawsuit showing how
That email from your CEO announcing an international expansion changes everything about your privacy program. Suddenly, you’re not just dealing with new requirements – you’re
Most delivery problems in 2025 will not be about servers or IPs but data issues. You know, reputation issues that are caused by not getting
