Privacy regulations are expanding across the US and globally, making measuring how well your privacy program performs essential. With a clear approach to metrics, you
The Discovery I recently needed to send a test message to a Microsoft account. While I still have access to an old school account that
Your email monitoring dashboard fills up with numbers every day. Open rates, click rates, subscriber counts, and countless other data points flood your reports. Looking
Privacy training programs often focus on restrictions and rules. This approach creates frustrated employees who see privacy requirements as obstacles rather than protections. A different
Email service providers offer extensive tracking capabilities. While these features help marketers measure campaign performance, privacy regulations create strict boundaries around what data you can
Here’s a fun game: compare your privacy statement to what your systems do. Go ahead, I’ll wait. Uncomfortable yet? You probably should be. I spend
Private DKIM keys grant signing authority to your email servers. Many organizations treat these keys like disposable Post-it notes stuck inside a desk drawer, rotating
Every email program starts with a decision. It is not about authentication protocols or sending infrastructure or compliance frameworks. The first and most fundamental decision
To build effective email privacy infrastructure, prioritize consent management and data minimization through tiered architecture, ensuring compliance and secure data handling from the outset.
A question came up today about whether placing unsubscribe links behind a login requirement complies with CAN-SPAM. This fairly common implementation choice deserves scrutiny from
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