Looking at a spam stream: The story of Jimmy Walker
8 November 2013
I was recently asked about how to go about proving that someone was not obtaining email addresses in a direct, opt-in manner. The methodology won’t surprise you, and if you have been involved in helping problematic clients for a while, the results might not even surprise you. The “someone” at issue was a payday loaner.
Deliverability Relationship Marketing
13 September 2013
A teaser (King 2013) for a Delivera whitepaper by Ken Magill provided blog fodder for Laura Atkins over at Word to the Wise (Atkins 2013). Ken’s premise, with which Laura agrees, is that ESPs which start talking about the wonderful relationships they have with folks at Spamhaus or at various ISPs should cause you to be
Starting over
5 September 2013
I recently moved this blog to a new server as I was losing access to the old server (which is a long story best told in person). For some unknown reason, the backup that I created of my site’s database didn’t include the posts. I’m still not sure why that happened, but I didn’t notice
Ten Business Days Doesn’t Help
10 May 2013
I unsubscribed from a mailing list recently. When I did, I was confronted with the following message: We’re sorry to see you go. You should be aware that it could take up to ten business days to completely remove your address from our lists. That’s a pretty standard disclaimer that complies with the time limits
Why Does All of This Matter?
22 June 2012
Sometimes, you just want to beat your head against your desk, put your head in your hands and cry, and then beat your head against the wall. I’m kind of at that point at the moment. Why? “Probably,” as Jack Handy once said about the reason why raindrops would be God’s tears, “because of something
Guest Blog: I am not a spammer – so why have I been blocked?
12 April 2012
screenshot of an email inbox filled with spam (Photo credit: Wikipedia)
Today’s post comes from Richard Bewley. He’s a deliverability expert in ExactTarget’s London office. Since I’m at ET as well, we sometimes get the opportunity to work together and I’ve found him to be pretty solid in the advice that he gives clients and thought that you might enjoy his insight.
So, without further ado, take it away, Richard!
Dela’s Challenge
29 February 2012
In comments on an article in the Magill Report, I had this to say about things I keep hearing from Dela Quist: I’m sure that Dela has a smashing marketing program, but I keep hearing him say the things you’ve got in this article and that they’ll work “if you’re not doing anything stupid.” And he might even
The difference between triage and planning
27 September 2011
I read an interesting post by Andrew Kordek at Trendline Interactive this morning. Its premise is that “Organizations need to do a better job at defining an inactive.” And the fact is, he’s right. I also think that this ties into recent discussions regarding whether “best practices” are actually the best things for folks to
And the verdict is….
2 September 2011
Spamhaus in a landslide. The 7th Circuit has issued its opinion in e360 Insight’s case against the Spamhaus Project. E360 Insight, Inc. v. Spamhaus Project, 658 F.3d 637 (7th Cir. 2011). The award against Spamhaus was reduced to $3. That would be a dollar apiece for defamation, tortious interference with prospective economic advantage, and actual damages. e360