Inertia Is Not Email Marketing
1 July 2010
The people at AlchemyWorx published an article titled “Getting real about inactive subscribers.” AlchemyWorx, Getting Real About Inactive Subscribers, AlchemyWorx (2010), https://web.archive.org/web/20100707102154/http://www.alchemyworx.com/e/getting-real-about-inactive-subscribers%20%20 (last visited May 29, 2024). I can only say that it is a “feel good” article. The entire point of the post seems to be to help email marketers feel good about inertia.
Asking for the Impossible: Send Rates
13 May 2010
Today’s post is the third in a series on contractual terms that clients want to try to get but usually will be unable to due to reality’s harsh impact. Thus far, we have considered Delivery Service Level Agreements (Mickey Chandler, Asking For The Impossible: SLAs, Spamtacular (2010), http://www.spamtacular.com/2010/05/11/asking-for-the-impossible-slas/ (last visited May 13, 2010).) and inbox
Asking for the impossible: Inbox Guarantees
12 May 2010
Yesterday, we had a look at Delivery SLAs as a contract term that you are unlikely to get out of an email service provider. Closely linked with the Delivery SLA is the Inbox SLA, more commonly referred to as the Inbox Guarantee. This is a contractual term that many people try to impose upon an
Asking for the impossible: SLAs
11 May 2010
Just a few days ago, I wrote that I cannot guarantee that my intervention will remove you from a DNSBL. Why? because I won’t agree to terms that will bind me to making someone do something. I figured I would follow that up by looking at some contractual terms that your mail consultant and/or ESP
Guest Post: Your Problems Are Bigger Than You Think
6 May 2010
A few days ago, a delivery consultant approached me. Frustration abounded, and while this person didn’t need my assistance with anything, someone needed to vent for a few minutes. This person, whom we shall name “Gary” for this post, agreed to write up a paraphrase of the day’s frustrations. So, I’ll post that and then
I Can’t Give You What You Want
4 May 2010
Yesterday, I was talking with a potential client about engaging my services. The prospect asked for a guarantee of results with regard to a smallish blocking list, and left the telephone call unhappy because I would not do that. The reason that I, and indeed ANY email delivery consultant, cannot guarantee results seems obvious to
The Problem Might Not Be What You Think
22 April 2010
Today is the second day of some lessons email marketers can apply from learning basic emergency medicine. Today’s lesson deals with squeaky wheels, grease, and problem diagnosis. My sister-in-law is a nurse. She spent several years as an ER nurse and sometimes participates in emergency preparedness drills at our local hospital. Once, a few years
When is a press release an advertisement?
3 March 2010
One of the first things I learned when I became a legal assistant is that there are rarely any pat answers. A blanket assertion is almost always wrong. (Did you see the attorney-like weasel wording there?) There has been an interesting discussion on Twitter today regarding a February Techcrunch post (and wow, is a half-month
“The recession has forced us to drop this etiquette.”
22 February 2010
semantics definition se·man·tics (-tiks) noun the branch of linguistics concerned with the nature, the structure, and the development and changes of the meanings of speech forms, or with contextual meaning semiotics the branch of semiotics dealing with relationships of signs and symbols to the things to which they refer, or with referential meaning the relationships