Looking at a spam stream: The story of Jimmy Walker
I was recently asked about how to go about proving that someone was not obtaining email addresses in a direct, opt-in manner. The methodology won’t surprise you, and if you have been involved in helping problematic clients for a while, the results might not even surprise you. The “someone” at issue was a payday loaner.
Deliverability Relationship Marketing
A [acp author=”Lauren King” url=”http://www.delivra.com/blog/lauren-king/preview-the-great-deliverability-myth” day=”6″ month=”September” year=”2013″ media=”blog” title=”Preview: The Great Deliverability Myth” id=”Delivera-01″]teaser[/acp] for a Delivera whitepaper by Ken Magill provided [acp author=”Laura Atkins” id=”Atkins-02″ url=”http://blog.wordtothewise.com/2013/09/isp-relationships/” title=”ISP Relationships” media=”blog” day=”11″ month=”September” year=”2013″] blog fodder for {author}[/acp] over at Word to the Wise. Ken’s premise, with which Laura agrees, is that ESPs which start
Starting over
I recently moved this blog to a new server as I was losing access to the old server (which is a long story best told in person). For some unknown reason, the backup that I created of my site’s database didn’t include the posts. I’m still not sure why that happened, but this wasn’t noticed
Ten Business Days Doesn’t Help
I unsubscribed from a mailing list recently. When I did, I was confronted with the following message: We’re sorry to see you go. You should be aware that it could take up to ten business days to completely remove your address from our lists. That’s a pretty standard disclaimer that complies with the time limits
Why Does All of This Matter?
Sometimes, you just want to beat your head against your desk, put your head in your hands and cry, and then beat your head against the wall. I’m kind of at that point at the moment. Why? “Probably,” as Jack Handy once said about the reason why raindrops would be God’s tears, “because of something
Guest Blog: I am not a spammer – so why have I been blocked?
screenshot of an email inbox filled with spam (Photo credit: Wikipedia)
Today’s post comes from Richard Bewley. He’s a deliverability expert in ExactTarget’s London office. Since I’m at ET as well, we sometimes get the opportunity to work together and I’ve found him to be pretty solid in the advice that he gives clients and thought that you might enjoy his insight.
So, without further ado, take it away, Richard!
The difference between triage and planning
I read an interesting post by [acp author=”Andrew Kordek” media=”blog” title=”Retention Programs Start With Defining An Inactive” url=”http://www.trendlineinteractive.com/2011/09/retention-programs-start-with-defining-an-inactive/” year=”2011″ month=”September” day=”27″ publisher=”Trendline Interactive” id=”Kordek-01″] {author} at {publisher}[/acp] this morning. It’s premise is that “Organizations need to do a better job at defining an inactive.” And the fact is, he’s right. I also think that this
Why an opt-out opt-in doesn’t really work
I recently heard from some friends about Penton Media sending an email asking people to subscribe to get third-party email. They didn’t like being required to opt-out to avoid getting email that wasn’t requested in the first place, even if there had been a warning given that the email was coming. Apparently, Spamhaus agreed with
Canada’s anti-spam law: Does it apply to me?
Lots of time and space has been dedicated to an examination of Canada’s new anti-spam law. And we have been watching it too. For a general overview of the law, I would suggest reading [acp author=”Al Iverson” day=”17″ month=”December” year=”2010″ url=”http://www.exacttarget.com/blog/canadas-anti-spam-bill-c-28-becomes-law/” media=”blog” publisher=”ExactTarget” title=”Canada’s Anti-Spam Bill (C-28) Becomes Law”]{author}’s {publisher} blog post[/acp] about it. Today,
Partial bulking & other warning shots
This morning, I got a question about some, but not all, of a mailing going into the bulk folder at a large ISP. “What does it mean when they do that? What should we do?” Most folks seem to think that sending mail to the bulk folder is an “all or nothing” proposition. They know