Email
Bigger Is Rarely Better
One of the most common mistakes I’ve seen in email marketing is marketers obsessing over list size — especially at the executive level. The thinking
Mickey
29 August 2024
One of the most common mistakes I’ve seen in email marketing is marketers obsessing over list size — especially at the executive level. The thinking
Over the years, I’ve heard many excuses for not sending permission-based emails. One of the more creative excuses came from a sender in the EU
Data has become one of the most valuable assets for businesses. Protecting that data is not just a legal requirement in many places but a
What Happened: On July 17, the judge dismissed the Plaintiff’s case for lack of standing, giving the Plaintiff 21 days to amend the complaint.1 Instead
Since December 2023, nationwide, around a dozen class action lawsuits have been filed in federal district courts alleging violations of the same Arizona statute.1 At
People have more control over their personal information than ever before. Regulations like the GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), and
In the ever-evolving world of email marketing, businesses continually seek ways to improve their deliverability rates and maintain their sender reputations. One practice that has
I have been following the Karen Read murder trial, and it has been quite an ordeal. The trial featured some of the worst expert testimony
Deliverability Week continues, and it’s my turn to make a substantive contribution today. So, I’m pulling together some of my favorite topics: deliverability, privacy, and
The year was 1997. I had been married for a few months and had not been out of school for much longer. We had just
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