Filters are stupid
Sometimes it bears remembering that many content filters aren’t score-based, but rather string based. Because of this, you may have to more carefully craft your messages to deal with the fact that the filter cannot take context into account. And so, today I wish to share with you three different strings actually seen to have
Pottery warriors are standing by…
…but they’re impotent and broken. On Saturday, I took the kids to the Houston Museum of Natural History to see its exhibit of the famous Chinese Terracotta Army. One of the things that I keep stressing to my kids as we have started homeschooling them is that history is all about the stories, not the
Something that authentication can’t help
The email said, “Our last mailing had 30 complaints at AOL. Will signing with DKIM and SPF help with our reputation there?” In some ways, that is a fair question. We do talk about reputation a lot and how authentication ties into that. But, really, this is something that authentication can’t help because, for all
Listen to your unsubscribers
When was the last time that you took a good, long listen to the people who are asking you to stop sending them email? If your ESP doesn’t provide an opportunity for your unhappy subscribers, you should ask them to create one. Your now former subscribers have a story to tell that can help you
List Rental Is…
[acp author=”Peter Roebuck” url=”http://blog.wordtothewise.com/2009/07/another-list-purchase-horror-story/comment-page-1/#comment-38788″ year=”2009″ month=”July” day=”24″ media=”blog” title=”Blog comment” id=”Roebuck-01″]{author}[/acp] of AllWEBeMail (a division of All Web Promotion, Inc.) recently left a comment on Laura Atkins’ blog: rented email addresses, if done properly, should be no different from renting physical mailing addresses. With over 25 years in direct mail catalog experience, we know that
Confirm to unsubscribe?
Question comes in this morning: Hey Mick? Requiring the confirmation of an email address in an unsubscription is not CAN-SPAM compliant, right? That is absolutely correct. The current implementing rules for CAN-SPAM state: Neither a sender nor any person acting on behalf of a sender may require that any recipient pay any fee, provide any
Quotable Quotes
Seen in a tweet: “Think about why you open an email in your inbox. Consider that when creating your next email campaign, would you open your email?” That’s a great question: Would you bother to open your own mail if you had a choice, or would you toss it out with the rest of your
A CAN-SPAM Checklist
Today we’re going to create a checklist of things required for CAN-SPAM compliance. So, you want to make sure that you actually comply with the CAN-SPAM Act of 2003 and not just say that you do. This post isn’t for you. You might learn something here and if you do, that’s great. But, instead, this