Author: Mickey Chandler

a woman pointing a pregnancy test at a calendar

Annual mailing

On the eighth day of Listmas my data showed to me eight annual mailings… This post is a bookend to day 3’s “Sending 3 Times Daily” on the effect of overmailing. Today, we’re going to talk about undermailing. Mickey Chandler, ​Sending 3 Times Daily​, Spamtacular (2017), https://www.spamtacular.com/2017/12/11/sending-three-times-daily/ (last visited May 27, 2024). Like many people, my Read More

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“That’s our business model!”

On the seventh day of Listmas, my client said to me “That’s our business model!” Everyone thinks they have the next disruptive business model: “What we’ve come up with will change how you ________________.” If only everyone knew about the business and how disruptive it is. Some people in my line of work generally set Read More

“We’ve Gotta Make Our Numbers”

On the sixth day of Listmas, my client said to me “We’ve gotta make our numbers!” There’s a reason that “Black Friday” is called “Black Friday.” No, actually, there is more than one reason. According to [acp id=”oxford-20171214″ url=”https://en.oxforddictionaries.com/definition/us/black_friday” media=”website” publisher=”Oxford University Press” title=”Black Friday | Definition of Black Friday in US English by Oxford Read More

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SBLs

On the fifth day of Listmas, my data showed to me: five SBLs… Coming up on Spamhaus’ radar is usually bad news. Unlike some stories that you might read on the Internet, Spamhaus won’t reach out to give you a Target gift card. Bob D’Angelo, ​Michigan police hand out Target gift cards for Christmas instead Read More

Authentication Failures

On the fourth day of Listmas, my data showed to me four authentication failures… Hey, it’s a song, okay? So, there are a number of ways to go to get authentication failures. Not everybody checks authentication, we could still be counting either DomainKeys or SenderID, etc. But, honestly, this is day 4 because that’s just Read More

Sending three times daily

On the third day of Listmas, my data showed to me they were sending three times daily… So, the funny thing about this one being on day three is that to be more accurate to what some folks are doing now, this should be anywhere from day 4 to day 7. For instance, here’s a Read More

Purchased Lists

On the second day of Listmas, my data showed to me … 2 purchased lists. Did you know that people in the email delivery space hate list purchases? We really do. It’s because we know how strongly linked permission is to customer success. I’ve spent some time in the past talking about things like permission Read More

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First Day of Listmas: Slow Delivery

On the first day of Listmas, my data showed to me something’s causing slow delivery… Slow delivery rates are a real factor all year, but they become especially pointed and painful between Thanksgiving and Christmas. They happen for all kinds of reasons. So, each weekday until the Friday before Christmas, we’re going to look at things Read More

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Man charged with sending 1 meeeellion spam emails in 4 years

Michael Persaud of Scottsdale, Arizona, a longtime ROKSO spammer, has been arraigned on charges of 10 counts of wire fraud. Luke Wilusz, ​Man charged with sending more than 1M spam emails​, Chicago Sun-Times (2017). It is alleged that, between 2012 and 2015, Mr. Persaud sent more than a million spam emails. I haven’t seen the charging Read More

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Back to Basics: Where does Spamhaus get off…

One of the more popular questions that come up deals with ISPs1 using DNSBLs2, especially Spamhaus lists. The question usually goes something like this: Who are the operators of that list and what gives them the right to regulate commerce? Are they run by a government or something? A Brief History of DNSBLs The year is Read More

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