Why an opt-out opt-in doesn’t really work
I recently heard from some friends about Penton Media sending an email asking people to subscribe to get third-party email. They didn’t like being required
Mickey
17 August 2011
I recently heard from some friends about Penton Media sending an email asking people to subscribe to get third-party email. They didn’t like being required
Lots of time and space has been dedicated to an examination of Canada’s new anti-spam law. And we have been watching it too. For a
This morning, I got a question about some, but not all, of a mailing going into the bulk folder at a large ISP. “What does
Sometimes we can get too close to something. So close, in fact, that we take comments the wrong way so that they become insults that
Earlier today I asked a couple of questions on Twitter: “How does one go about transferring permission?” “Why do marketers buy ‘opt-in’ lists?” The first
I’ve been working with email for close to 14 years now. Sometimes, those of us who have been in the industry for a while will
As I mentioned in my last post, I asked my dad to have a look at [acp author=”Gretchen Scheiman” publisher=”MediaPost Email Insider” title=”Does Permission Need
Delivery professionals have been telling clients for years that a bigger list is not always a better list. We have been telling people that mailing
It’s been a long week and you’re relaxing at the local watering hole. Someone comes over and strikes up a conversation with you and the
The people over at AlchemyWorx put out an article today with this title: “Getting real about inactive subscribers.” About all that I can say about