Deliverability, authentication, sending practices, and messaging operations
Email service providers offer extensive tracking capabilities. While these features help marketers measure campaign performance, privacy regulations create strict boundaries around what data you can
Here’s a fun game: compare your privacy statement to what your systems do. Go ahead, I’ll wait. Uncomfortable yet? You probably should be. I spend
Private DKIM keys grant signing authority to your email servers. Many organizations treat these keys like disposable Post-it notes stuck inside a desk drawer, rotating
Every email program starts with a decision. It is not about authentication protocols or sending infrastructure or compliance frameworks. The first and most fundamental decision
A question came up today about whether placing unsubscribe links behind a login requirement complies with CAN-SPAM. This fairly common implementation choice deserves scrutiny from
Most delivery problems in 2025 will not be about servers or IPs but data issues. You know, reputation issues that are caused by not getting
Email authentication solves a fundamental problem: proving that messages actually come from who they claim to come from. As we move into 2025, this isn’t
One of the most common mistakes I’ve seen in email marketing is marketers obsessing over list size — especially at the executive level. The thinking
What Happened: On July 17, the judge dismissed the Plaintiff’s case for lack of standing, giving the Plaintiff 21 days to amend the complaint.1 Instead
Since December 2023, nationwide, around a dozen class action lawsuits have been filed in federal district courts alleging violations of the same Arizona statute.1 At
