Category: Email

So, you’ve discovered that your customer has an issue with spamtraps on a mailing list. What do you do now? As a rule, spamtraps end

When you go to the doctor, do you want the doctor to treat your symptoms, or do you want the doctor to give you treatment

One of the issues I get to deal with in policy enforcement is handling complaints about customers sending messages to “spamtraps.” This invariably leads to

Policies exist for a reason. For instance, most email service providers have a policy forbidding the use of non-opt-in lists. Those policies exist because of

We previously asked the question “who is your program for?”1 The idea behind that post was to briefly examine the idea that we make decisions

When designing something, one of the things which have to be done first is to consider what the purpose of the thing is. Many design

It seems that a lot of people still misunderstand what the Gmail promotions tab is and does. How do I know this? Because I still

A co-worker recently brought to my attention an interesting problem which involves differing ideas concerning precedence between RFC53211 and RFC3463.2 The result of the issue is that

Hey marketers! Listen up! I’m about to give you the dirty little secret to deliverability. You know those stupid “one simple trick” scams that you