Category: Email

We previously asked the question “who is your program for?”1 The idea behind that post was to briefly examine the idea that we make decisions

When designing something, one of the things which have to be done first is to consider what the purpose of the thing is. Many design

It seems that a lot of people still misunderstand what the Gmail promotions tab is and does. How do I know this? Because I still

A co-worker recently brought to my attention an interesting problem which involves differing ideas concerning precedence between RFC53211 and RFC3463.2 The result of the issue is that

Hey marketers! Listen up! I’m about to give you the dirty little secret to deliverability. You know those stupid “one simple trick” scams that you

I’m at the Messaging, Malware, & Mobile Anti-Abuse Working Group meeting this week. After all of the sessions on Tuesday were over, I was speaking

I was recently asked about how to go about proving that someone was not obtaining email addresses in a direct, opt-in manner. The methodology won’t