Category: Industry

Sometimes, you just want to beat your head against your desk, put your head in your hands and cry, and then beat your head against

I read an interesting post by [acp author=”Andrew Kordek” media=”blog” title=”Retention Programs Start With Defining An Inactive” url=”http://www.trendlineinteractive.com/2011/09/retention-programs-start-with-defining-an-inactive/” year=”2011″ month=”September” day=”27″ publisher=”Trendline Interactive” id=”Kordek-01″] {author}

This morning, I got a question about some, but not all, of a mailing going into the bulk folder at a large ISP.  “What does

Sometimes we can get too close to something.  So close, in fact, that we take comments the wrong way so that they become insults that

Earlier today I asked a couple of questions on Twitter: “How does one go about transferring permission?” “Why do marketers buy ‘opt-in’ lists?” The first

As I mentioned in my last post, I asked my dad to have a look at [acp author=”Gretchen Scheiman” publisher=”MediaPost Email Insider” title=”Does Permission Need

Delivery professionals have been telling clients for years that a bigger list is not always a better list.  We have been telling people that mailing

The people over at AlchemyWorx put out an article today with this title: “Getting real about inactive subscribers.” About all that I can say about