Confirm to unsubscribe?
Question comes in this morning: Hey Mick? Requiring the confirmation of an email address in an unsubscription is not CAN-SPAM compliant, right? That is absolutely correct. The current implementing rules for CAN-SPAM state: Neither a sender nor any person acting on behalf of a sender may require that any recipient pay any fee, provide any
A CAN-SPAM Checklist
Today we’re going to create a checklist of things required for CAN-SPAM compliance. So, you want to make sure that you actually comply with the CAN-SPAM Act of 2003 and not just say that you do. This post isn’t for you. You might learn something here and if you do, that’s great. But, instead, this
When web experts opine about email…
you get incredibly dumb statements like this one: Like promotional e-mail, transactional e-mail by nature bypasses search engines. Uh? What? My car also by nature bypasses search engines (although it does, in fact, have an engine of its own, thus providing at least as much linkage to search engines as transactional email has). Maria Krueger is
Sending email to wireless domains?
One question that I get asked a lot has to do with sending email to wireless domains. So, I’ll lay out the answer here for all the world to see: No unsolicited messages may be sent to a recipient on a mobile domain for any reason, period. Here’s the general rule from the FCC’s Order