Comprehensive coverage of privacy regulations, compliance frameworks, and data protection requirements. Practical guidance for implementing privacy-first communication strategies.
Email service providers offer extensive tracking capabilities. While these features help marketers measure campaign performance, privacy regulations create strict boundaries around what data you can
To build effective email privacy infrastructure, prioritize consent management and data minimization through tiered architecture, ensuring compliance and secure data handling from the outset.
Remember when I said that if a product is free, you’re probably the actual product?1 The Texas Attorney General just launched a lawsuit showing how
That email from your CEO announcing an international expansion changes everything about your privacy program. Suddenly, you’re not just dealing with new requirements – you’re
Most privacy notices live in the dusty corners of websites, forgotten until a lawyer or auditor comes asking questions. They’re often copied from competitors, filled
Over the years, I’ve heard many excuses for not sending permission-based emails. One of the more creative excuses came from a sender in the EU
Data has become one of the most valuable assets for businesses. Protecting that data is not just a legal requirement in many places but a
People have more control over their personal information than ever before. Regulations like the GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), and
I have been following the Karen Read murder trial, and it has been quite an ordeal. The trial featured some of the worst expert testimony
Deliverability Week continues, and it’s my turn to make a substantive contribution today. So, I’m pulling together some of my favorite topics: deliverability, privacy, and
