So tell us how you REALLY feel
People will sometimes ask me why I hate the Lead Generation (lead gen) and Payday Loan industries. Ultimately, it’s because they have such deep problems that I don’t think that any self-respecting ESP should take them on as a client. This morning, I saw a [acp author=”United States Federal Trade Commission” id=”FTC-01″ title=”Data Broker Defendants Settle FTC
What happened to Compu-Finder?
The [acp author=”Canadian Radio-television and Telecommunications Commission” title=”CRTC Chief Compliance and Enforcement Officer issues $1.1 million penalty to Compu-Finder for spamming Canadians” id=”CRTC-01″ media=”website” url=”http://news.gc.ca/web/article-en.do?mthd=tp&crtr.page=1&nid=944159&crtr.tp1D=1″ year=”2015″ month=”March” day=”5″ year_access=”2015″ month_access=”March” day_access=”5″ ]{author} announced[/acp] today that they have issued their first penalty against someone for sending email in violation of Canada’s anti-spam law. The penalty is substantial
Don’t opt-out of spam?
Yesterday, [acp author=”Laura Atkins” media=”blog” title=”Don’t unsubscribe from spam!!” id=”Atkins-01″ url=”http://blog.wordtothewise.com/2013/11/dont-unsubscribe-from-spam/” month=”November” day=”18″ year=”2013″]{author}[/acp] wrote a blog post which suggests that unsubscribing from spam doesn’t result in receiving more spam. I know that this is a project that she’s been working on for at least a month, and I don’t have any reason to doubt
Wherein Zoominfo causes spam
Zoominfo, DiscoverOrg, and Lead411 are popular lead generation sources. Every once in a while someone comes along and tries to defend the use of crowd sourced list generation services (of which ZoomInfo and Jigsaw seem to be the largest). These systems work by allowing people to download contact information for third parties in exchange for the
Looking at a spam stream: The story of Jimmy Walker
I was recently asked about how to go about proving that someone was not obtaining email addresses in a direct, opt-in manner. The methodology won’t surprise you, and if you have been involved in helping problematic clients for a while, the results might not even surprise you. The “someone” at issue was a payday loaner.
Can I Help You?
I just finished an Emergency Medical Responder course. I’m not a paramedic, I’m not even an EMT, but I am now qualified to stop and give people help until those folks show up. As I reflect on the course, I see some parallels to email marketing. Over the next few days, I’ll be talking about
“The recession has forced us to drop this etiquette.”
semantics definition se·man·tics (-tiks) noun the branch of linguistics concerned with the nature, the structure, and the development and changes of the meanings of speech forms, or with contextual meaning semiotics the branch of semiotics dealing with relationships of signs and symbols to the things to which they refer, or with referential meaning the relationships
The Eleventh Commandment
When you do business with a government agency, at just about any level, you surrender a certain amount of privacy. Whatever you give to the agency is likely going to be subject to so-called “sunshine” laws that go by names like “Freedom of Information” or “Freedom of Access.” Recently, some sportsmen have discovered this the hard
Filters are stupid
Sometimes it bears remembering that many content filters aren’t score-based, but rather string based. Because of this, you may have to more carefully craft your messages to deal with the fact that the filter cannot take context into account. And so, today I wish to share with you three different strings actually seen to have