“Forward to a Friend” and Germany
Many folks have been talking recently about a September BGH decision holding that “emails sent using a ‘send to a friend’ function are considered spam unless the recipient had given prior express consent. Federal Court of Justice, Empfehlungs-E-Mail (I-ZR-208/12) (2013). (A very unofficial Google Translate version of the decision is available here.) This is a
Don’t opt-out of spam?
Yesterday, Laura Atkins wrote a blog post which suggests that unsubscribing from spam doesn’t result in receiving more spam (Atkins 2013). I know that this is a project that she’s been working on for at least a month, and I don’t have any reason to doubt her results. Additionally, she links to (Magill 2013), (Pogue 2013),
Looking at a spam stream: The story of Jimmy Walker
I was recently asked about how to go about proving that someone was not obtaining email addresses in a direct, opt-in manner. The methodology won’t surprise you, and if you have been involved in helping problematic clients for a while, the results might not even surprise you. The “someone” at issue was a payday loaner.
Deliverability Relationship Marketing
A teaser (King 2013) for a Delivera whitepaper by Ken Magill provided blog fodder for Laura Atkins over at Word to the Wise (Atkins 2013). Ken’s premise, with which Laura agrees, is that ESPs which start talking about the wonderful relationships they have with folks at Spamhaus or at various ISPs should cause you to be
Starting over
I recently moved this blog to a new server as I was losing access to the old server (which is a long story best told in person). For some unknown reason, the backup that I created of my site’s database didn’t include the posts. I’m still not sure why that happened, but I didn’t notice
Ten Business Days Doesn’t Help
I unsubscribed from a mailing list recently. When I did, I was confronted with the following message: We’re sorry to see you go. You should be aware that it could take up to ten business days to completely remove your address from our lists. That’s a pretty standard disclaimer that complies with the time limits
Why Does All of This Matter?
Sometimes, you just want to beat your head against your desk, put your head in your hands and cry, and then beat your head against the wall. I’m kind of at that point at the moment. Why? “Probably,” as Jack Handy once said about the reason why raindrops would be God’s tears, “because of something
Guest Blog: I am not a spammer – so why have I been blocked?
screenshot of an email inbox filled with spam (Photo credit: Wikipedia)
Today’s post comes from Richard Bewley. He’s a deliverability expert in ExactTarget’s London office. Since I’m at ET as well, we sometimes get the opportunity to work together and I’ve found him to be pretty solid in the advice that he gives clients and thought that you might enjoy his insight.
So, without further ado, take it away, Richard!
Dela’s Challenge
In comments on an article in the Magill Report, I had this to say about things I keep hearing from Dela Quist: I’m sure that Dela has a smashing marketing program, but I keep hearing him say the things you’ve got in this article and that they’ll work “if you’re not doing anything stupid.” And he might even