Standing at the intersection of email deliverability and privacy, we examine how to navigate technical requirements and legal/regulatory compliance. We explore the evolving landscape of technical standards, legal frameworks, and ethical, consent-based marketing practices.
Your email monitoring dashboard fills up with numbers every day. Open rates, click rates, subscriber counts, and countless other data points flood your reports. Looking
Email service providers offer extensive tracking capabilities. While these features help marketers measure campaign performance, privacy regulations create strict boundaries around what data you can
Here’s a fun game: compare your privacy statement to what your systems do. Go ahead, I’ll wait. Uncomfortable yet? You probably should be. I spend
Private DKIM keys grant signing authority to your email servers. Many organizations treat these keys like disposable Post-it notes stuck inside a desk drawer, rotating
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