Texting Trouble: Privacy Lessons from the Karen Read Case
I have been following the Karen Read murder trial, and it has been quite an ordeal. The trial featured some of the worst expert testimony I have ever seen, a medical examiner who refused to call the death in question “a homicide,” poor investigative technique, and even a couple of “gotcha” moments. Massachusetts State Police
Why data quality depends on user consent
Deliverability Week continues, and it’s my turn to make a substantive contribution today. So, I’m pulling together some of my favorite topics: deliverability, privacy, and consent. Enjoy! Data is the lifeblood of a marketer’s world, but its true power lies in its quality. Imagine making important decisions based on inaccurate or incomplete information – that’s
Deliverability History: Habeas, Deliverability Settings and Email Testers
Back in the day, when Mickey Chandler and I were both working in deliverability and compliance for ExactTarget (later Salesforce Marketing Cloud), I put together an email testing tool called the Reputation Audit. The genesis of this tool – why I created it – was to rebut Fear, Uncertainty, and Doubt (FUD) that a particular
It’s important to reward good behavior: Deliverability Week
The year was 1997. I had been married for a few months and had not been out of school for much longer. We had just moved from New Orleans to Austin—without jobs, no less. So, Carol and I spent many hours trying to find work. One day, I returned to our modest apartment and checked
Apple’s iOS 18 Mail App: What Marketers Need to Know About the New Tabs
Apple’s Worldwide Developers Conference (WWDC) is always a highly anticipated event, with developers, tech enthusiasts, and industry insiders eagerly awaiting announcements about the company’s latest innovations. One significant highlight for marketers is that changes are coming to the Mail app in iOS 18 (expected to drop this fall). A Closer Look at the New Mail
SORBS closing has been announced
I’ve heard rumors for a few days that Proofpoint was closing the SORBS (Spam and Open Relay Blocking System) DNSBL. Still, I had not seen any real confirmation until last night, when the list maintainer sent an email to the Mailop mailing list. So, I now feel comfortable posting that SORBS is closing over the
“I got a remediation request from Spamhaus. Now what?”
Today’s big news is the announcement concerning “Operation Endgame.” Operation Endgame is “a coordinated action against some of the most popular cybercrime platforms for delivering ransomware and data-stealing malware.” Brian Krebs, ‘Operation Endgame’ Hits Malware Delivery Platforms, Krebs on Security (2024), https://krebsonsecurity.com/2024/05/operation-endgame-hits-malware-delivery-platforms/ (last visited May 30, 2024). This initiative marks a significant effort by international
Click Here…But Maybe Not? The Hidden Hurdles of Email Policies
Domain administrators implement email policies to safeguard users from phishing, malware, and spam threats. Admins believe these policies are crucial for ensuring security, but they may occasionally interfere with the intended functionality of wanted and expected emails. As a sender, it is essential to understand these policies and their potential impact on your email campaigns.
Your quick guide to Comcast email headers
Email headers contain vital information about an email message’s origin, routing, and delivery. Knowing how to access email headers is essential to troubleshoot email delivery issues or investigate potential spam. Email headers can provide insights into an email’s path, helping identify issues. For instance, they can reveal if an email was delayed or came from
Learning from Roomba-style problem solving
Several months back, I watched my Roomba make a map of the second floor of my house. That process looked like this: It’s surprisingly entertaining to watch. The Roomba seems determined to clean every inch, but its method is simple: move forward until you can’t, adjust, and try again. There’s a certain charm to its