Standing at the intersection of email deliverability and privacy, we examine how to navigate technical requirements and legal/regulatory compliance. We explore the evolving landscape of technical standards, legal frameworks, and ethical, consent-based marketing practices.
Every email program starts with a decision. It is not about authentication protocols or sending infrastructure or compliance frameworks. The first and most fundamental decision
A question came up today about whether placing unsubscribe links behind a login requirement complies with CAN-SPAM. This fairly common implementation choice deserves scrutiny from
Remember when I said that if a product is free, you’re probably the actual product?1 The Texas Attorney General just launched a lawsuit showing how
That email from your CEO announcing an international expansion changes everything about your privacy program. Suddenly, you’re not just dealing with new requirements – you’re
Subscribe to receive our latest blog posts directly in your inbox!
