Beyond Opens: Important Metrics That Drive Results in Email Marketing
To achieve success, you need to track and analyze key metrics that reveal the effectiveness of your email marketing campaigns. Open rates used to be the go-to standard for tracking message engagement, but things like Apple’s Mail Privacy Protection have hampered its usefulness. Here are seven crucial metrics you should be tracking (beyond opens) to
Unlock Success: Email Marketing Metrics After Mail Privacy Protection
Since its introduction in September 2021, Apple’s Mail Privacy Protection (MPP) has reshaped the world of email marketing. MPP, available on iOS devices and Macs running macOS Monterey or later, prioritizes user privacy by hindering senders’ ability to track email activity. Let’s quickly dive into what MPP is, how it works, and its impact on
Abuse Desks HATE Political Emailers: How You Can Stand Out
Political email marketing can be a powerful tool for reaching and engaging constituents. However, behind the scenes, it’s a landscape fraught with frustration for abuse desks. Here’s why: Lack of Opt-In and List Sharing Political emailers often obtain email addresses through various means, including purchasing and trading lists or scraping them from public sources (such
Finding email headers in Outlook’s web interface
While browsing your inbox on Outlook.office.com, you might encounter emails where you need to see additional information beyond the basic sender, subject, and body content. This is where message details come in, providing a deeper look into the email’s origin and technical aspects. Here’s how to access message details in Outlook.office.com: 1. Open the desired
Just some unsolicited advice
We’re just now getting into the year and Mother’s Day will be here before you know it. Father’s Day will follow not far behind. A couple of years ago, someone came up with the idea of asking people if they wanted to get emails related to those holidays, and the idea has really caught on
How to find headers in Apple Mail
Have you ever wondered how to find email headers in Apple Mail? These technical-looking details unlock valuable information beyond the sender’s name and subject line. But, there’s no button or link that says “headers” in Mail. So, where do you find them? Don’t worry, it’s easier than you think! Here’s what you do: Read moreHow
Interview with Al Iverson
My good friend Al Iverson did a short interview with me over on his Spam Resource blog.
How to find headers in Gmail
Ever received an email at your Gmail address that seemed fishy? Or needed to trace where a message truly originated? Do you want to give an abuse desk all of the information that they need in order to enforce their anti-spam policy? Then you want to get the email headers. These technical-looking details unlock valuable
So… (an update)
Where have I been? It’s a legitimate question. The short answer is that I’ve been busy. Very busy. My last post was in September of 2021, but if you go back a little further, you’ll find this post where I talk about applying to law school. Well, I made it in. I’ve been attending law
What does your relationship look like?
Delivering mail successfully is a full-time job for a lot of people. My full-time job is handling complaints about the mail. What do those complaints look like? Well, they fall into a few different buckets: Please unsubscribe me. This is spam. “I’ve asked to be removed from your customer’s list and they just refuse.” “Your