Partial bulking & other warning shots
This morning, I got a question about some, but not all, of a mailing going into the bulk folder at a large ISP. “What does it mean when they do that? What should we do?” Most folks seem to think that sending mail to the bulk folder is an “all or nothing” proposition. They know
Number 11 is a nice place to be
Sometimes we can get too close to something. So close, in fact, that we take comments the wrong way so that they become insults that they were never intended to be. A couple of years ago, a member of the postmaster staff at a large, North American ISP said to a group of ESP people:
Are appended lists really purchased lists?
Earlier today I asked a couple of questions on Twitter: “How does one go about transferring permission?” “Why do marketers buy ‘opt-in’ lists?” The first question did not get many answers. The consensus of those who took the time to respond was that permission might be transferred in an assets purchase. Beyond that, it would
An average email user responds
As I mentioned in my last post, I asked my dad to have a look at [acp author=”Gretchen Scheiman” publisher=”MediaPost Email Insider” title=”Does Permission Need To Be Explicit?” url=”http://www.mediapost.com/publications/article/139590/” month=”November” day=”16″ year=”2010″]{author}’s article, “{title}”[/acp]. My dad is a baby boomer and I think is a relatively normal email user. He does not know (nor does
Bigger Is Not Always Better
Delivery professionals have been telling clients for years that a bigger list is not always a better list. We have been telling people that mailing people for sake of mailing people is not a winning strategy. And, we have been advocating mailing to engaged subscribers while letting the dead wood fall away. And for years
Inertia Is Not Email Marketing
The people over at AlchemyWorx put out an article today with this title: “Getting real about inactive subscribers.” About all that I can say about it is that it is a “feel good” article. The entire point of the post seems to be to help email marketers feel good about inertia. Why should they feel
Asking for the Impossible: Send Rates
Today’s is the third in a series of posts on contractual terms that clients want to try to get, but usually will be unable to get due to the harsh impact of reality. Thus far, we have considered [acp author=”Mickey Chandler” id=”Chandler-02″ media=”blog” url=”http://www.spamtacular.com/2010/05/11/asking-for-the-impossible-slas/” title=”Asking for the impossible: SLAs” year=”2010″ month=”May” day=”11″]Delivery Service Level Agreements[/acp]
Asking for the impossible: Inbox Guarantees
Yesterday, we had a look at Delivery SLAs as a contract term that you are unlikely to get out of an email service provider. Closely linked with the Delivery SLA is the Inbox SLA, more commonly referred to as the Inbox Guarantee. This is a contractual term that many people try to impose upon an
Asking for the impossible: SLAs
Just a few days ago, I wrote that I cannot give a guarantee that an intervention on my part will get you removed from a DNSBL. Why? Because I won’t agree to terms that will bind me to making someone use do something. I figured that I would follow that up by looking at some