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Deliverability History: Habeas, Deliverability Settings and Email Testers
Back in the day, when Mickey Chandler and I were both working in deliverability and compliance for ExactTarget (later Salesforce Marketing Cloud), I put together an email testing tool called the Reputation Audit. The genesis of this tool – why I created it – was to rebut Fear, Uncertainty, and Doubt (FUD) that a particular…
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It’s important to reward good behavior: Deliverability Week
The year was 1997. I had been married for a few months and had not been out of school for much longer. We had just moved from New Orleans to Austin—without jobs, no less. So, Carol and I spent many hours trying to find work. One day, I returned to our modest apartment and checked…