About that Gmail “Promotions” tab
It seems that a lot of people still misunderstand what the Gmail promotions tab is and does. How do I know this? Because I still get questions from time-to-time along the lines of “How do we get our mail out from the ‘Promotions’ tab and back into the inbox?” All that Google has done here
The ISP should be the last of your concerns
Hey marketers! Listen up! I’m about to give you the dirty little secret to deliverability. You know those stupid “one simple trick” scams that you see touting weight loss or lower insurance rates? Well, unlike those scams, I have one simple trick that will absolutely improve your deliverability rates. Are you ready? FORGET ABOUT THE
The difference between triage and planning
I read an interesting post by [acp author=”Andrew Kordek” media=”blog” title=”Retention Programs Start With Defining An Inactive” url=”http://www.trendlineinteractive.com/2011/09/retention-programs-start-with-defining-an-inactive/” year=”2011″ month=”September” day=”27″ publisher=”Trendline Interactive” id=”Kordek-01″] {author} at {publisher}[/acp] this morning. It’s premise is that “Organizations need to do a better job at defining an inactive.” And the fact is, he’s right. I also think that this
The Problem Might Not Be What You Think
Today is the second day on some lessons email marketers can apply from learning some basic emergency medicine. Today’s lesson deals with squeaky wheels, grease, and problem diagnosis. My sister-in-law is a nurse. She spent several years as a ER nurse and sometimes takes part in emergency preparedness drills at our local hospital. Once, a