The ISP should be the last of your concerns
11 February 2015
Hey marketers! Listen up! I’m about to give you the dirty little secret to deliverability. You know those stupid “one simple trick” scams that tout weight loss or lower insurance rates? Unlike those scams, I have one simple trick to improve your deliverability rates. Are you ready? Read moreThe Spock TrapFORGET ABOUT THE RECEIVERS AND
Bigger Is Not Always Better
9 November 2010
Delivery professionals have told clients for years that a bigger list is not always better. We have been telling people that mailing people for the sake of mailing people is not a winning strategy. We have advocated mailing to engaged subscribers while letting the deadwood disappear. For years, we have suffered (not so) silently as