Legitimate Interest is not just something you assert
23 August 2024
Over the years, I’ve heard many excuses for not sending permission-based emails. One of the more creative excuses came from a sender in the EU who, with complete confidence, told me: “I don’t need consent! We have a legitimate interest in marketing our products!” The General Data Protection Regulation (GDPR) provides a legal basis for
Laws Still Apply to Bad Ideas
30 January 2020
On Monday, I posted that “[acp title=”Forcing Consent Is A Bad Idea” medium=”blog” url=”https://www.spamtacular.com/2020/01/27/forcing-consent-is-a-bad-idea/” year=”2020″ month=”January” day=”27″ author=”Mickey Chandler” id=”me-02″ day_access=”29″ month_access=”January” year_access=”2020″]{title}[/acp]”. The point was to tell say that, regardless of legal issues, there are very practical reasons in favor of setting a policy of not trying to force consent. But, just because there