Tag: Jamie Schissler

Bad Advice

The hallmark of bad advice is the “there are very clear guideline” statement which appears without an actual reference to the “very clear guideline”. A great example of this is an Email Insider article entitled: “[acp id=”MediaPost-01″ author=”Jamie Schissler” media=”blog” publisher=”MediaPost” url=”http://www.mediapost.com/publications/article/93012/transactional-email.html” year=”2008″ month=”October” day=”20″ title=”Transactional Email”]{title}[/acp].” CAN-SPAM. There are very clear guidelines on how much Read More