Tag: List hygiene

Bigger is rarely better

29 August 2024

One of the most common mistakes I’ve seen in email marketing is marketers obsessing over list size — especially at the executive level. The thinking goes like this: “The bigger the list, the more success I’ll have.” While it might seem logical at first glance, this mindset is not just flawed; it can be counterproductive, Read More

Emails sent to dead folks

21 December 2017

On the eleventh day of Listmas, my data showed to me emails sent to dead folks… Today’s post is related to yesterday’s post as well as day 6. Really, it’s all about list hygiene. The title of the post is “emails sent to dead people.” The thing is, I mean that quite literally. Often people Read More

Re-activating old stuff

20 December 2017

On the tenth day of Listmas, my data showed to me someone reactivating old stuff… Ah! The musty smell of old lists. You know, people who haven’t heard from the company in months and months. OR! Even better: They haven’t heard from us in years and years! It’s true! This actually happens. One of my Read More