Abuse Desks HATE Political Emailers: How You Can Stand Out
1 May 2024
Political email marketing can be a powerful tool for reaching and engaging constituents. However, behind the scenes, it’s a landscape fraught with frustration for abuse desks. Here’s why: Lack of Opt-In and List Sharing Political emailers often obtain email addresses through various means, including purchasing and trading lists or scraping them from public sources (such
Guest Blog: I am not a spammer – so why have I been blocked?
12 April 2012
screenshot of an email inbox filled with spam (Photo credit: Wikipedia)
Today’s post comes from Richard Bewley. He’s a deliverability expert in ExactTarget’s London office. Since I’m at ET as well, we sometimes get the opportunity to work together and I’ve found him to be pretty solid in the advice that he gives clients and thought that you might enjoy his insight.
So, without further ado, take it away, Richard!
Why an opt-out opt-in doesn’t really work
17 August 2011
I recently heard from some friends about Penton Media sending an email asking people to subscribe to third-party email. They didn’t like being required to opt-out to avoid getting an email that wasn’t requested in the first place, even if there had been a warning given that the email was coming. Spamhaus agreed with those
An average email user responds
17 November 2010
As I mentioned in my last post, I asked my dad to have a look at Gretchen Scheiman’s MediaPost Email Insider post. Gretchen Scheiman, Does Permission Need To Be Explicit?, MediaPost Email Insider (2010), https://web.archive.org/web/20210227121402/http://www.mediapost.com/publications/article/139590/ (last visited May 31, 2024). My dad is a baby boomer and, I think, is a relatively normal email user.
The Email Marketer’s Syllogism
10 July 2009
I get to see a number of things on a daily basis which indicate that people may not have the best ideas when it comes to understanding how engaged their subscribers are. One such example reads: There are tens of thousands of people in our database with whom we communicate and who clearly want to