What does your relationship look like?
Delivering mail successfully is a full-time job for a lot of people. My full-time job is handling complaints about the mail. What do those complaints look like? Well, they fall into a few different buckets: Please unsubscribe me. This is spam. “I’ve asked to be removed from your customer’s list and they just refuse.” “Your
Email is about relationships
Did you know that it’s entirely possible to learn the wrong lessons? Well, it is. I use Zemanta to suggest possible links for blog posts. While writing yesterday’s blog post, a suggested link emerged dealing with CAN-SPAM and the definition of “spam.” That post by Roger Bauer shows how some people just don’t get it