The difference between triage and planning
I read an interesting post by [acp author=”Andrew Kordek” media=”blog” title=”Retention Programs Start With Defining An Inactive” url=”http://www.trendlineinteractive.com/2011/09/retention-programs-start-with-defining-an-inactive/” year=”2011″ month=”September” day=”27″ publisher=”Trendline Interactive” id=”Kordek-01″] {author} at {publisher}[/acp] this morning. It’s premise is that “Organizations need to do a better job at defining an inactive.” And the fact is, he’s right. I also think that this
The Problem Might Not Be What You Think
Today is the second day on some lessons email marketers can apply from learning some basic emergency medicine. Today’s lesson deals with squeaky wheels, grease, and problem diagnosis. My sister-in-law is a nurse. She spent several years as a ER nurse and sometimes takes part in emergency preparedness drills at our local hospital. Once, a